The Journal

Market insight, buyer and seller guidance, and notes from the communities we serve.

Featured · Market Update

North Dallas Market Report 2025: What Buyers and Sellers Need to Know

Inventory, days on market, median prices, and the key trends shaping Plano, Frisco, and McKinney this year — and what they mean for your decision.

BM
Brad Maddern
May 2025 · 8 min read
Read Article
For Buyers
Five things every first-time buyer in Plano should know before making an offer
The DFW market moves quickly. How to be prepared the moment you find the right home — from pre-approval to escalation strategy.
Jessica Maddern · May 2025
For Sellers
Private cash offer or traditional sale: which is right for you?
Speed, certainty, and price. The honest tradeoffs, so you can make the right decision for your situation.
Larry Levine · March 2025
Neighborhoods
Living in Plano: a considered guide before you move
Schools, neighborhoods, commute, dining, and cost of living — what to know before relocating to Plano, TX.
Heather Taylor · April 2025
For Sellers
Preparing your home for sale: a room-by-room approach
Small improvements that produce real returns — and the work that is rarely worth the spend.
Brad Maddern · February 2025
For Buyers
How to secure mortgage pre-approval in Texas, step by step
What to expect, what to prepare, and what slows the process down. Pre-approval before the search makes all the difference.
Jessica Maddern · January 2025
Neighborhoods
Frisco or McKinney: which DFW community fits your family?
Two of the fastest-growing cities in America. A side-by-side look at lifestyle, schools, and value.
Heather Taylor · December 2024
Market
DFW real estate: what to expect in the second half of 2025
Interest rates, inventory, and migration patterns — a measured read on where the market is heading.
Brad Maddern · November 2024
Investment
Where to invest in DFW real estate in 2025
Appreciation rates, rental yields, and growth indicators — the neighborhoods worth a closer look.
Brad Maddern · October 2024
For Buyers
What a home inspection should reveal — and what to watch for yourself
From foundation to HVAC — what merits real scrutiny before you commit to a purchase.
Jessica Maddern · September 2024
Stay in Touch

Market notes, delivered occasionally.

Considered market commentary and neighborhood notes — never more than monthly.

Unsubscribe at any time.